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EO Studio · 2024Motion / Graphic

Elevator Pitch

EO's mid-roll ad format: concept, filming and motion graphics.

Elevator Pitch motion graphics main visual
Client
EO Studio, YouTube mid-roll ad
Timeline
2024.06-07
Role
Motion graphics, filming
Tools
After Effects, Final Cut

Background

A mid roll is the point where a viewer leaves. EO Global's audience is founders watching founder interviews, so a conventional product ad there is wrong twice over: wrong subject, wrong register. The format I proposed keeps the genre: a real founder, forty seconds, in an elevator.

Full video
Paragon episode motion package: my typographic motion for the deck-driven cut
Published YouTube video. The spot runs from 2:41.

What I made

The spot opens in the lift shaft, the floor indicator reading 40 and counting down, so the set carries the forty-second constraint instead of a timer over the picture. When the doors open the frame settles into two panels: the sponsor's product animated on the left, the founder talking on the right. A “Sponsored by” lockup and vanity URL stay bottom left throughout.

The lift shaft: floor indicator and closed doors
‘Pitch your product in 40 sec’ title card
Paragon spot: product panel left, founder right, countdown at 33
Paragon spot two-panel frame, countdown at 21
Paragon spot outdoors, countdown at 03
Closing frame, countdown at 01

Outcome

I conceived the format, filmed it and built the motion, off a written filming guide. Paragon was the first sponsor: three films in 4K, around forty-eight seconds each, plus the motion package for their deck.