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Jemin Park

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EO Studio · 2024Motion / Graphic

Elevator Pitch

EO's mid-roll ad format: concept, filming and motion graphics.

Elevator Pitch motion graphics main visual
Client
EO Studio — YouTube mid-roll ad
Timeline
2024.06 – 07
Role
Motion graphics, filming
Tools
After Effects, Final Cut

Overview

Conceptualized, filmed, and designed the “Elevator Pitch” mid-roll ad for EO Global’s YouTube channel—crafting spots that resonate with startup and tech audiences without disrupting the viewing flow. Also produced motion graphics for the Paragon presentation deck.

Full video
Published YouTube video — the spot runs from 2:41

Strategy

Developed an ad format inspired by the “Elevator Pitch” concept—early-stage founders pitching in a real elevator. The spot opens with doors sliding open to reveal the presenter alongside a 40-second countdown timer. A detailed filming guide ensures an authentic pitch atmosphere, while dynamic editing intercuts speaker footage with pitch-deck visuals to replicate a true investor pitch experience.

Design

Elevator Pitch title frame
Elevator doors opening frame
Presenter with countdown timer frame
Pitch-deck intercut frame
Motion graphics detail frame 1
Motion graphics detail frame 2
Motion graphics detail frame 3
Closing frame with EO branding