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RLWRLD · 2026Brand / Graphic / Motion

RLWRLD Partnership

A robotics company's media surface end to end: channel identity, unboxing IP, and an SF launch event.

Redesigned RLWRLD thumbnail: white robot on black
Role
Direction, design, production

Background

RLWRLD, a robotics company, handed EO its media surface: the YouTube channel, launch films, the unboxing IP, and a model-launch event in San Francisco. I was on set for the January 2026 fundraising shoot and the Lightyear launch filming in April. Several finals were cut by client-side or vendor editors.

“Dexterity is all you need,” RLWRLD's Seed 2 announcement film. I cut this one myself.

Channel identity

The channel had grown video by video with no shared system across robot demos, session recordings and launch films. One subject holds the redesign together: the robot hand, carried through thumbnails, playlists, channel home and banner.

RLWRLD channel banner: two robot hands framing the line ‘Dexterity is intelligence’
Channel banner, 2026. Cropped to the region YouTube shows on desktop
Demo thumbnail redesign: the team behind RLDX-1
Demo thumbnail redesign: industry-ready 5-finger dexterity, both robot hands raised
Editorial thumbnail: serif type asking where the ChatGPT moment for robots is, the hand resting on a box
Editorial thumbnail: is the world model the next big thing, robot beside a simulation inset
Demo thumbnail redesign: robot hand pouring from a coffee pot
Demo thumbnail redesign: robot hand pouring milk
Demo thumbnail redesign: conveyor pick and place
Demo thumbnail redesign: robot pair packing and sorting
Demo thumbnail redesign: packed box identification
Demo thumbnail redesign: robot hand writing
Demo thumbnail redesign: robot pick and place, studio frame
Demo thumbnail redesign: RLWRLD and Nebius, first-place moment
Launch thumbnail: Introducing RLDX-1, the pixel wordmark on a night gradient
Partnership thumbnail: RLWRLD and OpenAI lockup over the robot-hand demo
Partnership thumbnail: RLWRLD and AWS lockup over the Physical AI panel

Unboxing IP

The Wuji 2 unboxing format runs on a host-flanking-arm layout. I pushed the intro imagery toward sci-fi rather than kids'-show energy, held colour to RLWRLD's key colour, and briefed a thumbnail shoot with the hand.

Unboxing Robot Hand title card: neon outline type set on a model-kit runner plate, robot hands in the dark behind
The show's title card
Human hand reaching toward the robot hand in pink and purple light
The robot hand, up close

Dexterity Night, San Francisco

On May 13, 2026, RLWRLD unveiled its RLDX-1 foundation model at Dexterity Night, an invitation-only evening in San Francisco. I ran it: the Luma page, event graphics, floor plan, load-in, lighting and AV, catering, run-of-show, staffing, vendor invoices, and a retrospective.

Dexterity Night in SF graphic: the robot hand resting on a mouse, headline type above
Event graphic, as it ran on the Luma page
Venue screen: RLWRLD founder introduction over the night gradient
Screens for the night: speaker intros
Venue screen: Introducing RLDX-1, the research team in three portraits
Speaker namecard in the mint colourway
Namecards, two colourways
Speaker namecard on the dark aurora gradient
Panel wide at Dexterity Night: ‘Breaking the Deadlock’ on the screen, RLWRLD stage banners, full audience
The night itself
Robot demo stations and the conveyor, wide, before doors
Guests hands-on at the robot demo table
Humanoid robot portrait during setup

Five days out, the build was still a garage full of boxes.

The team among stacked FedEx and U-Haul boxes in the load-in garage
Load-in, five days out
The terrace at dusk: RLWRLD projected on the Exploratorium cone over string lights, bar and lounge staged
The terrace at dusk
RLWRLD projected large at night, the team below
Closing the night
RLDX-1, the launch film unveiled that night. I set the pacing and music.

Event page (Luma)

Published RLWRLD thumbnail: Humanoids Summit
Published thumbnail: ‘Unboxing Wuji 2 Robot Hand’, hosts working over the hand
Published thumbnail: ‘RLDX-1 User Guide’, wireframe robot-hand illustration
RLWRLD YouTube channel home after the redesign: banner, avatar and the current video row sharing one system
Channel home, live, above the fold

Outcome

The channel is live, the unboxing IP is in production, and the event happened on schedule.

See the channel live