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2023Graphic

Degree Show Marketing Materials

Marketing lead for the 2023 Hongik Industrial Design degree show, run off one Instagram account.

2023 DESIGN·A degree show main visual
Context
2023 Hongik University Industrial Design Degree Show
Timeline
2023.03-12
Role
Head of marketing
Show identity
DESIGN·A, “A = myself, sublime way”
Tools
Figma

Background

A graduating cohort has one marketing channel: the department's Instagram account, handed down each year. I ran marketing for the 2023 Hongik Industrial Design degree show, DESIGN·A, which had two openings to sell: the campus exhibition from 24 to 28 October and the online show on 11 December.

What I made

The chrome-and-ice key visual is cut across three tiles, so the profile grid reads as one image before anyone taps a post. A Map Guide series carried the real floorplans, since the show was split between Hongmun Hall's ground floor and Munheon Hall's fourth floor. A numbered alumni series ran one portrait and one line of advice each, from graduates at Hyundai Motor Group, Google, General Motors, Junglim Architecture and Spatial.

The account profile: header, follower count, and the DESIGN·A key visual split across the top three tiles
Profile header. The key visual is cut across three tiles
Feed rows for exhibition events and merchandise
Exhibition events and merchandise rows
The Map Guide series with the real floorplans, and the start of the numbered alumni series
Map Guide, then the alumni series begins
The alumni portrait series and the second three-tile key visual split
Alumni series, one portrait and one line of advice each

Outcome

Both openings ran off that one account.