EO Studio · 2024-2026
EO Brand Design
Graphic / Brand / Motion
A brand system built for other hands.
Brand systems / Art direction / Workflow tooling · In daily use
The brief
EO publishes through in-house designers, freelancers and an offshore editing team. Its identity needed to stay recognizable across that shared production process.
My contribution
Designed the visual formats and templates, directed selected mid-rolls, and built request-intake and archiving automations.
In the world
The formats are in use across EO's channels. Thumbnail requests enter Linear, and published thumbnails archive to Drive.
Design for the context it appears in
EO publishes in two languages through in-house designers, freelancers and an offshore editing team. A Figma component previews thumbnails inside the real YouTube interface before they ship. The format can be used by more than one pair of hands.
Make motion repeatable
Mid-rolls run inside EO Global episodes. I directed these two: EO Magazine's spot and a Granola collaboration built around how EO's producers use the product.
One system across editorial and social
Monthly magazine themes shaped article covers. Social posts used a repeatable interview unit: film still, pull quote and duotone headline.
A physical expression
For the 2026 EO uniform, I art-directed the back graphic and print color, then worked through the vendor and print test.
The workflow behind the work
The thumbnail system extends into production. Requests arrive as pre-filled Linear issues, and published thumbnails archive to Drive. Those tools keep the formats available to the people making the next piece.