Full Stack Korea
A new podcast IP from zero: naming, brand adjectives, first concept pass. In progress.
- Client
- EO Studio
- Year
- 2026
- Role
- Brand lead, naming
- Status
- In progress, unlaunched
Problem
Full Stack Korea is a new English-language podcast IP about Korean founders, made for a global audience. A new IP needs a name, a point of view and a visual identity before it has a single episode, and all three had to be built from zero.
Approach
I named it in July 2026. Before any visual work, I collected the brand adjective set from the show's hosts: obsession, desperation, brilliance, inevitability, rebels, misfits that are undeniable. That vocabulary, not a moodboard, is the brief the identity answers to. With the name and adjectives fixed, I set up the working files and shared the first concept pass in August 2026.
Status
In progress and unlaunched. The identity is one concept pass old, so there is nothing here to show yet and no shipped system to claim. This page tracks the process and will carry the identity when it launches.