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2023UX/UI

HYUNDAI NEO

NEO, a unified app concept merging Hyundai's Bluelink and My Hyundai, from the Softeer Bootcamp.

NEO app concept main visual
Context
Hyundai Motor Group Softeer Bootcamp
Timeline
2023.07-08
Role
UX/UI, Prototype
Tools
Figma, ProtoPie

Background

Hyundai and Kia connected-car subscribers grew from one million in 2018 to ten million by mid-2023, split across two apps a driver had to pick between. NEO merges Bluelink and My Hyundai into one, built for the twenty seconds someone spends in a car app.

Home: entry and scroll
Connected-car subscriber growth: 1M in 2018 to 10M by mid-2023, per Hyundai Motor Group
The split: Bluelink holding control and status, My Hyundai holding records and bookings
NEO core value diagram
NEO core value summary

What I made

The Flexible Block pins control shortcuts to the top through the scroll; vehicle control sits at the centre of the tab bar. The control panel opens over any screen.

Flexible Block
Vehicle Control Panel
Current Status

SYNC Block

The SYNC Block fills the same position with the car's current state: charging, in for service, with a valet. Under valet, privacy controls come first.

Charge Block
Maintenance Block
Valet Parking Block

Live Activity and widget

The same block runs as a Live Activity and a home-screen widget.

Live Activities for SYNC blocks
NEO widget on the iOS home screen
Widget

Action Block

A warning that only reports a problem leaves the fix to the driver. The Action Block puts the fix in the card.

Action Block on the home screen
On home screen
Action Block on the map screen
On map screen
Action Block on the report screen
On report screen
NEO Service tab screens
Service Tab
NEO Report tab screens
Report Tab
NEO Map tab screens
Map Tab

Outcome

A team project in Hyundai Motor Group's Softeer Bootcamp. My part was the UX/UI and the ProtoPie prototypes.