HYUNDAI Car Customizing
Redesigning Hyundai.com's car-customizing flow to curb drop-off, on app and web.
- Context
- Hyundai Motor Group Softeer Bootcamp team project
- Timeline
- 2023.07-08
- Role
- Project lead, UX/UI
- Tools
- Figma
Background
Hyundai.com's Build Your Own configurator puts an entire car on one page: a 360° viewer, every colour, option packages, accessories, charts of what other buyers picked. Our brief was the drop-off rate, and research traced it to first-time buyers facing a dozen decisions at once.
What I made
One page became an eight-step sequence, from powertrain to quote. A media region and a select region hold the same positions on every step, on phone and desktop. One action per screen, a single question with a visible price, and purchase-share data moved onto the options themselves.
Two ways through
The flow forks. Self Mode is the eight steps; Guide Mode takes a few tags and returns a recommended spec, editable step by step. EncycloCARdia explains a term like “powertrain” in place.
Outcome
A team project in Hyundai Motor Group's Softeer Bootcamp, which I led. It is a concept: nothing here shipped to hyundai.com.
